Everyone has a story and this is mine
Hey there! I’m Shine Krishna — a Product & Experience Designer based in Auckland, New Zealand. I currently design at Westpac, creating meaningful experiences that make banking simpler for both customers and staff.
Before Westpac, I shaped self-service platforms at Spark NZ and designed streaming experiences for lightbox, SparkSport and FastFilmz in India.
I’ve always been drawn to art and problem-solving. As a kid, I spent hours sketching and painting, dreaming of being an artist. Life steered me toward commerce first, but design eventually brought me back to what I love — blending creativity, logic, and empathy to solve real problems.
Over the past 13 years, I’ve learned that great design isn’t just about pixels — it’s about people. I love understanding complex systems, untangling them, and turning them into experiences that feel effortless.
As an INFP-A (Mediator), I’m deeply empathetic and curious about human stories — and that shapes everything I create.
When I’m not designing, you’ll probably find me exploring art, music, or working on side projects that make life a bit simpler (and prettier).
If you’d like to connect or learn more about what I do, just drop me an email — I’d love to chat
Experience
Sr. Experience Designer, Westpac New Zealand
May2020-PresentDesigning intuitive banking experiences and workflow tools that simplify complex staff and customer journeys across digital channels.
Sr. Experience Designer, Spark New Zealand
Nov 2016-Apr 2020Worked across multiple telecom products including mobile, broadband and WAN customer lifecycles, and redesigned Spark’s self-service platform for business and enterprise customers, transforming legacy systems into modern, scalable digital experiences
Product Design Lead, Fastfilmz India
Sep 2015 - Oct 2016Designed a regional video-on-demand app for South Indian audiences, optimising accessibility, navigation, and engagement for low-bandwidth markets.
Sr. UX/UI Designer, Cisco India
Jul 2012 - Oct 2014Created set-top box UIs for global broadcasters including Sky and beIN Sports, along with companion app interfaces, icon systems, and sales pitch presentations.
UXD Analyst, Cisco India
Sep 2011 - Jun 2012Managed a variety of cross-media projects involving Webdersigning, branding, illustrations, UI design & development for many clients including HP, Eros India.
What I’m known for
Big picture thinking / Alignment / Simplifying complexity / Designing with purpose / Leading with care