Everyone has a story and this is mine

Hey there! I’m Shine Krishna — a Product & Experience Designer based in Auckland, New Zealand. I currently design at Westpac, creating meaningful experiences that make banking simpler for both customers and staff.

Before Westpac, I shaped self-service platforms at Spark NZ and designed streaming experiences for lightbox, SparkSport and FastFilmz in India.

I’ve always been drawn to art and problem-solving. As a kid, I spent hours sketching and painting, dreaming of being an artist. Life steered me toward commerce first, but design eventually brought me back to what I love — blending creativity, logic, and empathy to solve real problems.

Over the past 13 years, I’ve learned that great design isn’t just about pixels — it’s about people. I love understanding complex systems, untangling them, and turning them into experiences that feel effortless.

As an INFP-A (Mediator), I’m deeply empathetic and curious about human stories — and that shapes everything I create.

When I’m not designing, you’ll probably find me exploring art, music, or working on side projects that make life a bit simpler (and prettier).

If you’d like to connect or learn more about what I do, just drop me an email — I’d love to chat

Experience

  • Sr. Experience Designer, Westpac New Zealand
    May2020-Present

    Designing intuitive banking experiences and workflow tools that simplify complex staff and customer journeys across digital channels.

  • Sr. Experience Designer, Spark New Zealand
    Nov 2016-Apr 2020

    Worked across multiple telecom products including mobile, broadband and WAN customer lifecycles, and redesigned Spark’s self-service platform for business and enterprise customers, transforming legacy systems into modern, scalable digital experiences

  • Product Design Lead, Fastfilmz India
    Sep 2015 - Oct 2016

    Designed a regional video-on-demand app for South Indian audiences, optimising accessibility, navigation, and engagement for low-bandwidth markets.

  • Sr. UX/UI Designer, Cisco India
    Jul 2012 - Oct 2014

    Created set-top box UIs for global broadcasters including Sky and beIN Sports, along with companion app interfaces, icon systems, and sales pitch presentations.

  • UXD Analyst, Cisco India
    Sep 2011 - Jun 2012

    Managed a variety of cross-media projects involving Webdersigning, branding, illustrations, UI design & development for many clients including HP, Eros India.

What I’m known for

Big picture thinking / Alignment / Simplifying complexity / Designing with purpose / Leading with care

If you reckon I’d be a good fit for your team, send me a note and we can chat..