Hello, I’m Shine
Solving enterprise complexity through system thinking
I am a Lead Product/Experience Designer with 13 years of experience in solving complex enterprise problems at Westpac, Spark NZ, and Cisco, turning 4,300-step processes into elegant digital experiences, transforming B2B platforms to increase adoption 50% at Spark, and partnering with regulators like RBNZ to build trust through design at Westpac.
What I've delivered:
• 50% increase in B2B adoption, 20% reduction in support costs (Spark NZ)
• Regulatory compliance without adding customer friction (Westpac)
• Design system governance and practice establishment at enterprise scale
My work ↓
These case studies focus on my approach and design thinking,
fewer visuals, more insights. Hope you find them useful.
Let's work together
I'm actively exploring Principal/Senior-level UX and Product Design roles in Australia where I can solve complex problems, mentor teams, and drive strategic design decisions. If you're tackling enterprise-scale challenges in banking, fintech, telecom, or regulated industries, let's connect